March 25, 2008
Article

New Research From Sherpa: 577 Marketers Reveal Top Strategies to Improve Online Ads -- 5 Data Charts & PDF Download

SUMMARY: Thanks to all the Sherpas who responded to our survey for real-life data for our new Online Advertising Handbook & Benchmarks. This Handbook is our first-ever in-depth look at what works (and what doesn't) in online advertising. We think it's the most comprehensive of its type out there.

Download this special 12-page PDF report for 5 practical data charts and new insights featuring stats on:
- What tests and tactics get the best ROI
- Eyetracking analysis showing why ad placement is so critical
- Ad spending and budgets -- how much is enough

To download the Executive Summary, click here:
http://www.marketingsherpa.com/exs/OnlineAdvertising08Excerpt_1153.pdf

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