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SUMMARY:
MarketingSherpa's 2007 Ecommerce Study was published 15 minutes ago. Here's your official Sherpa Reader download hotlink to the Executive Summary PDF, including 8 new charts:
- Ecommerce traffic generation data (including SEM). - Useful new email stats. - What do consumers look for on your home page? - Do reviews improve conversions? - Shopping cart abandonment rates for 2007. Plus, a new eyetracking heatmap of a Best Buy category page you may find useful to share with your design team: |
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