MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
January 18, 2018
January 11, 2018 — The Dell EMC Global Content Strategy team was faced with the challenge of moving from technology- and product-heavy content to a storytelling and customer-centric approach in a business that was traditionally focused on speeds-and-feeds.
January 10, 2018 — Learn how the team at SAP balanced the need for unique, industry-specific content to fill an extensive campaign reaching out to 19 disparate industries while maintaining a consistent look, feel and voice, ultimately driving a 4.5% increase in email opens, over 9 million impressions, and significant pipeline.
January 5, 2018 — Marketing is the strategy of educating customers about a company’s choices in the marketplace, who their product or service will be a good fit for, and who it won’t. Advertising is then used to take that strategy and communicate it to an audience. Read on to learn more.
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In your organization, which channel has the most impact to maintain/increase customer retention?— MarketingSherpa (@MarketingSherpa) January 8, 2018
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Customers as Value-Creating Partners, Not Just Value-Extraction Targets
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000