Web site & landing page design

SUMMARY: Mobile marketing might be new, but it doesn't have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.

Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates jumped from 5% to 7%. In this case study, we share more results metrics, images of the campaign, mobile industry stats, and more. read the complete case study

SUMMARY: You can go in several directions when choosing a landing page optimization tool, but not every direction is right for your team. You need to pick a solution that fits your budget, goals and expertise.

We spoke with three analytics and testing experts to uncover five questions you should ask yourself before investing in a testing solution. Find out how to judge whether a free tool will meet your needs, how paid tools differ, and why you should not build a tool in-house. read the complete article

SUMMARY: Potential customers want to hear how you can solve their problems in simple, understandable language -- not empty marketing clichés. Social media can help teach you that language.

Read why marketing strategist David Meerman Scott thinks phrases such as “robust” and “mission critical” can do more harm than good to your marketing, and how you can use social media to move past them. read the complete interview

SUMMARY: To help marketers envision how their peers’ LPO practice looks from the human capital perspective, we examined the job functions performed in broadly defined levels of authority. Find out the results from a survey of 2,673 marketers in this week’s chart. read the complete article

By Anne Holland, Founder

Ten years ago this week, innovative marketers tested adding the first call-us buttons to their websites. Results were delightful –- so much so that early testers, including several divisions of IBM, rolled out call-us buttons to more of their Web pages.

Yet, beyond a certain circle of best-practices-type marketing organizations, call-us buttons never really took off the way they should have in the larger world. I'm not sure why –- possibly it’s because... read the complete blog post