Web site & landing page design

SUMMARY: The biggest pain point for email marketers coming out of the new CAN-SPAM provisions deals with preference centers. Believe us, we know your pain!

MarketingSherpa had its own snafu getting squared with CAN-SPAM. And since there's still non-compliant email out there, we thought we'd share our fix here. read the complete case study

SUMMARY: What do you do when you want to test landing pages and your goals run headlong into corporate design standards that restrict the changes you can test?

Find out how a software marketer handled restrictions on landing pages by knowing what to test and when to push the envelope. The tweaks achieved a 32.5% lift in conversions. read the complete article

SUMMARY: The response from visitors who first came to the site from an Oprah-specific search, but then clicked over to the homepage was overwhelming: They generated a 470% higher conversion rate than the rest of the homepage visitors did. The homepage as landing-page option achieved only single-digit improvements over the product-detail page for Oprah-specific searches. The homepage as landing-page option *underperformed* the product-detail page for all other titles tested. view the complete research record

SUMMARY: Think you had a bad Web development experience? Wait until you hear the story of a publisher who wanted to redesign and relaunch two websites.

Three vendors, a ton of wasted money and 15 months later, they finally got what they wanted. Includes several hard lessons learned, what to include in your requirements document and ROI tips. read the complete interview

SUMMARY: The buying cycle includes at least four distinct phases. Each involves important information about your company and its products and services.

This is why you can't overlook the importance of your 'About Us' pages, especially during the key negotiation phase. Although it might not solely make a purchase, a bad 'About Us' page can definitely stop a purchase from happening. read the complete article

By Anne Holland, Founder

Ten years ago this week, innovative marketers tested adding the first call-us buttons to their websites. Results were delightful –- so much so that early testers, including several divisions of IBM, rolled out call-us buttons to more of their Web pages.

Yet, beyond a certain circle of best-practices-type marketing organizations, call-us buttons never really took off the way they should have in the larger world. I'm not sure why –- possibly it’s because... read the complete blog post