Viral marketing

SUMMARY: Making your best customers really feel appreciated can solidify their loyalty. But is it worth the investment in customers who are already your brand champions?

Find out how marketers for an international hotel chain crafted a simple email that got a 100% response rate from their most active loyalty club members. Ultimately, 1,766% more people than were initially sent the email responded. read the complete case study

SUMMARY: An intriguing marketing campaign can explode virally even when that’s not the intent. It goes to show you that content can still be king when it comes to grabbing attention.

Find out how a marketer created awareness around the world with an edgy campaign intended for a local market. Monthly sales jumped 80%, and the number of company accounts doubled. read the complete article

SUMMARY: Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: read the complete article

By Anne Holland, President

This week, MarketingSherpa published the results from our third annual reader study on viral marketing. Viral is the art of creating a message so engaging and compelling that people can't help but tell other people about it.

Given the number of calls our own research department has been fielding recently from reporters at places, such as The Wall Street Journal and The New York Times, it seems viral marketing itself is going viral.... read the complete blog post