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MarketingSherpa Webinar Archive

Negative Lifts: Turning a 25% loss into a 141% increase in conversion

Daniel Burstein, MECLABS; Paul Cheney, MECLABS; Tina Hou, TRUSTe



Pulled from our Fundamentals of Online Testing course, this MarketingSherpa webinar with Daniel Burstein, Director of Editorial Content, MECLABS, Paul Cheney, Junior Editorial Analyst, MECLABS, and Tina Hou, Director of Product Marketing, TRUSTe, will teach you the process we use to design successful tests. You can apply this process to your own optimization strategy.

At the end of the session, our speakers performed a live Test Strategy Op, where we took the pages you wanted to test and explained the way we would go about testing them for maximizing conversion rates.

This hour-long webinar will help you learn:
  • What to do when your tests get a loss in conversion

  • How to learn the most about your customers with every test

  • How to apply that learning across your website for significant gains




Please refer to our Privacy Policy and About Us page for contact details.