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MarketingSherpa Webinar Archive

Maximizing the ROI of Website Traffic by Reducing Visitor Anxiety

Boris Grinkot, MECLABS, and Carlos Chang, VeriSign



Watch this MarketingSherpa webinar replay, featuring Boris Grinkot, Associate Director of Product Development, MECLABS, and Carlos Chang, Senior Product Marketing Manager, VeriSign.

They discussed the evolving role of LPO and and how it is seen as secondary to driving traffic. According to the speakers, LPO is Web design with an agenda, as marketers should ask themselves, "Does this element help achieve the objective?"

In this webinar, you will learn:
  • The core components of LPO strategy

  • The importance of the website objective

  • Achieving relevance using segmentation

  • How to reduce customer anxiety

  • And much more




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