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MarketingSherpa Webinar Archive

Increase the Strategic Value in Your Email Marketing Programs

Sergio Balegno, MECLABS; Jeffrey Rice, MECLABS; Ryan P. Phelan, BlueHornet



Watch Sergio Balegno, Director of Research, MECLABS, Jeffrey Rice, Research Analyst, MECLABS, and Ryan P. Phelan, VP of Strategic Services, BlueHornet, for an hour-long webinar on increasing value in email marketing programs.

During the webinar, the speakers revealed helpful hints for syncing with smartphones. For example, marketers should research, plan but not perfect mobile email marketing efforts and ensure an excellent experience for the reader by increasing font size, being brief and testing mobile emails.

In this webinar, you will learn:
  • Three phases of email marketing maturity

  • Top challenges facing email marketers

  • Best practices to overcome email marketing obstacles

  • Processes to implement to move from transitional to maturity phase




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