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MarketingSherpa Webinar Archive

How an Online Retailer Increased Customer Lifetime Value 416% by Using Automated Emails

Daniel Burstein, MECLABS, and Jermaine Griggs, Hear and Play Music



Watch Jermaine Griggs, Founder, Hear and Play Music, Inc., an online music teaching business, as he sat down with MECLABS' Director of Editorial Content, Daniel Burstein, to explain how he was able to increase the average lifetime value of his customers from $90 to $375.

In Grigg's presentation, you will hear why the words "automated" and "personalized" are not contradictory, and how to achieve both by using demographic and psychographic data.

In this free MarketingSherpa webinar, sponsored by Eloqua, you'll learn how Hear and Play Music, Inc.:
  • Increased customer lifetime value 416% by using automated email to up-sell, cross-sell and deepen relationships with customers

  • Collects customer data and uses it to tailor automated campaigns to each individual's needs and interests

  • Scores leads based on behavior

Download the slides to this presentation



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