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MarketingSherpa Webinar Archive

The One-Two Punch of Effective Lead Nurturing: Accurate lists and powerful content

Brian Carroll, MECLABS



Learn the advantages of engaging in the value-driven lead generation and nurturing.

In this webinar, Brian Carroll, Executive Director of Revenue Optimization, MECLABS, described the key components of a successful content-driven lead engagement approach.


In this webinar, learn how to:
  • Develop a foundational database of leads

  • Design a content library

  • Measure and tweak your efforts

  • Cycle back to improve your database



Please refer to our Privacy Policy and About Us page for contact details.