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MarketingSherpa Webinar Archive

Improve Your Email Effectiveness: 5 Ways to Maximize Your Email Results

Sergio Balegno, MECLABS; Jeffrey Rice, MECLABS; Grant Johnson, ClickMail Marketing



It's not easy for email marketers nowadays. You're expected to distinguish your brand from the competition as well as deliver qualified leads and increase online revenue. Where to spend your valuable time and resources? How can you get the most out of your emails? MarketingSherpa and ClickMail Marketing are here to help.

When done right, email can be one of the most effective tools you have in your marketing arsenal. Maximizing your email results, however, means finding ways to overcome irrelevant email copy, poor inbox placement rates and unfriendly mobile email formats.

To that end, MarketingSherpa has developed the LEAPS program, a new email methodology based on research and case studies as a direct solution to help you accelerate your email performance.

Join Sergio Balegno, Director of Research, MECLABS, Jeffrey Rice, Research Analyst, MECLABS, and Grant Johnson, Director of Customer Success, ClickMail Marketing, as they shared their discoveries about the top challenges facing marketers and offer tips on how you can engage your audience, grow your list, improve deliverability and choose an ESP that best fits your organization.

This session discussed:
  • Overcoming the top 5 challenges marketers face

  • Creating relevant content with real-time impact

  • Ensuring deliverability with engagement and list hygiene

  • How to best choose an ESP for your company

  • Helpful hints on syncing email with social media



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