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MarketingSherpa Webinar Archive

5 Key Components for Establishing and Optimizing Lead Nurturing Campaigns

Jen Doyle, MECLABS, Kaci Bower, MECLABS



Jen Doyle, Senior Research Manager, MECLABS, and Kaci Bower, Senior Research Analyst, MECLABS, will help you to answer this question in this webinar: "How can we improve qualified lead generation and ROI, when our lead generation tactics are losing their effectiveness?"

Doyle and Bower discussed how adoption of the latest best practices has become sluggish, with 68% of surveyed marketers having not identified their Sales and Marketing funnel. However, these practices are something marketers can change.

We didnít stop there though. We helped you put your new knowledge to practice by giving you:

  • A blueprint for developing lead nurturing segmentation and content strategy

  • Five key components for establishing and optimizing lead nurturing campaigns

  • A real-life case study example of a B2B firm that generated a 190% increase in sales conversion

Download the slides to this presentation