Email Marketing: 3 tips for producing engaging email content
Daniel Burstein, MECLABS, and Courtney Eckerle, MECLABS
Due to its relatively low cost, audience reach and trackability, email is one of the most common marketing tools used today.
However, it doesn't matter how effective you are at the technical aspects of email. Without quality content, you'll have a fire hose that's only releasing a trickle of water.
According to MarketingSherpa's 2012 Email Marketing Benchmark Report, 69% of the marketers we surveyed consider delivering highly relevant content a top objective.
To help you create relevant content, Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Reporter, both of MECLABS, spent 60 minutes in this MarketingSherpa webinar, sponsored by email technology provider Return Path, Inc., discussing:
Taking inventory of your existing library of marketing content
Building an editorial calendar
Recycling content ideas
And more tips to help you generate high-quality email content
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