Operationalizing Social Media: How SAP replicated its successful social media practices across the globe
Todd Wilms, SAP
Learn how to quickly develop, operationalize and measure your social media programs from a team that developed social practices for a global 53,000 employee organization. Learn from SAP's real-life experiences in crafting a social plan that works.
B2B Summit 2012 will features session with brand-side marketers from Volvo Construction Equipment, Juniper Networks, Softchoice, Hewlett-Packard, AT&T, Carousel Industries, National Instruments, and ServiceMaster Solutions.
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