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MarketingSherpa Video Archive

Social Media: 3 steps to help you develop a social business strategy

Todd Wilms, SAP, and Adriel Sanchez, SAP



Social media has grown into a marketing strategy staple for a vast majority of organizations.

But the underlying driver of innovation within social media is in how it can be utilized as a business strategy, according to Todd Wilms, Head of Social Strategy, and Adriel Sanchez, Vice President, Demand Generation, both of SAP.

In this presentation, they discussed why SAP adopted of a business model called "social business" to help teams around the globe use social media to effectively engage local audiences.

"Social business is the transformation to align social with business outcomes."

At MarketingSherpa Lead Gen Summit 2013, Wilms and Sanchez presented, "Win Together: Using Social Business to Help Local and Global Teams Engage Their Audience," to show marketers how they can utilize this new approach.

In the session, they revealed three steps marketers can use to move beyond using social media as a marketing tactic to using the fundamental concepts behind social media as a driver in your lead nurturing strategy.

In this session replay, you will learn:
  • How to start transforming your organization into a social business while considering market factors, customer costs and company goals

  • Where to start with regard to organizational values and objectives

  • Some of the key information you will need to begin

  • And much more

Download the slides to this presentation

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