This case study presentation from MarketingSherpa Email Summit 2012 focused on helping marketers make that final conversion from email subscriber to paying customer.

The audience at Email Summit 2012 was presented a series of tips, including:

"Conversion is something that starts happening before people get on your email list at all," Clark said
Details of three Copyblogger case studies
Why you should treat your content audience like a dog and reward them
Only sell the click in an email

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