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MarketingSherpa Video Archive

Converting Email Prospects to Customers: Case study by Brian Clark and Sonia Simone

Brian Clark and Sonia Simone, CopyBlogger Media



This case study presentation from MarketingSherpa Email Summit 2012 focused on helping marketers make that final conversion from email subscriber to paying customer.

The audience at Email Summit 2012 was presented a series of tips, including:
  • "Conversion is something that starts happening before people get on your email list at all," Clark said
  • Details of three Copyblogger case studies
  • Why you should treat your content audience like a dog and reward them
  • Only sell the click in an email

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

Optimization Summit 2012 Event Recap: 5 takeaways about test planning, executive buy-in and optimizing nonprofit marketing

Email Testing: Subject line increases opens 12.7% ... here's why we'll never use it again

Blog Awards: The 13 best marketing industry blogs (according to you)

Top Takeaways for Small Businesses from Email Summit 2012

Subject Line Test: 125% more unique clickthroughs


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