Travel & Hospitality Marketing

SUMMARY: Marketers continue to hone in on the best ways to launch viral campaigns -- with mixed results. A few ideas are revolutionary, many aren’t.

See how a German airline created a Web 2.0 community around an email inviting members to join personalized groups. The campaign was so innovative, it walked away with an award at this year’s MarketingSherpa Email Summit. read the complete case study

SUMMARY: Are you just getting started with email marketing on the other side of the Atlantic? Or do your international email campaigns need to be tweaked to lift ROI?

An international hotelier has answers for email marketers setting their sights on customers abroad, including:
- Subject lines that work (and don't) in different countries
- How to mix global and local content for maximum impact
- Why text-only and HTML are needed
- International deliverability advice read the complete article

SUMMARY: "Online travel research and booking is growing in Canada, where user-generated content (UGC) is a resource used by a significant number of travelers." view the complete research record

SUMMARY: How do you launch an entire airline on about 1/10th of the budget of most? Very cleverly. JetBlue VP Marketing Amy Curtis-McIntyre's strategy was simple. "If any other airline can do this, then JetBlue can't." Hear her story, including PR stunts, plane painting, and placing ads in publications that major airlines "wouldn't touch." read the complete interview

By Anne Holland, Content Director

Approximately 27 million Americans traveled over this past Thanksgiving holiday; and, all that time everyone spent standing in various lines (check-in, security, coffee, baggage claim) was pretty much a wasted marketing opportunity.

Aside from airline magazines and airport wall posters, very little marketing targets this captive audience, many of whom would be more than happy to seek a momentary mental escape. Here are my top three ideas based on my recent trip... read the complete blog post