Travel & hospitality marketing

SUMMARY: Mobile marketing might be new, but it doesn't have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.

Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates jumped from 5% to 7%. In this case study, we share more results metrics, images of the campaign, mobile industry stats, and more. read the complete case study

SUMMARY: Each year, digital marketing offers innovation in existing channels, and creates opportunities in new areas. This makes it a difficult, but exciting time to be a marketer, as digital efforts allow you to track what works, and what doesn’t, in your campaigns.

Our final 2011 B2C article looks at four trends to watch in 2012. Mobile marketing tops the list, and online privacy is a growing concern for all digital marketers. Likewise, there are still new developments in PPC advertising, while optimizing local search is an area primed for growth. read the complete article

SUMMARY: Virtual events offer a less expensive way to reach thousands of potential customers in the U.S. and overseas. Here are 10 tactics, 3 strategies and some tips from three marketers on how to create successful virtual events. read the complete interview

By Anne Holland, Content Director

Approximately 27 million Americans traveled over this past Thanksgiving holiday; and, all that time everyone spent standing in various lines (check-in, security, coffee, baggage claim) was pretty much a wasted marketing opportunity.

Aside from airline magazines and airport wall posters, very little marketing targets this captive audience, many of whom would be more than happy to seek a momentary mental escape. Here are my top three ideas based on my recent trip... read the complete blog post