Travel & hospitality marketing

SUMMARY: Creating loyal customers any time, but especially during a recession, can help to guarantee your survival. But how do you create loyalty? Measure loyalty? Maintain or improve loyalty?

Find out how a marketer and a quality-assurance officer at a luxury hotel chain teamed up to create loyal customers, measure their loyalty, and take steps to improve loyalty. How does a 93% recommendation rate grab you? read the complete case study

SUMMARY: Using television to drive online responses is still a work in progress for most organizations. Well-meaning TV commercials often push more prospects to the call center than to the Web.

Check out how a Canadian tourism brand used direct TV and landing page optimization to increase their online lead generation by 21%. Includes two big steps, four tests, and two major takeaways. read the complete article

SUMMARY: Virtual events offer a less expensive way to reach thousands of potential customers in the U.S. and overseas. Here are 10 tactics, 3 strategies and some tips from three marketers on how to create successful virtual events. read the complete interview

By Anne Holland, Content Director

Approximately 27 million Americans traveled over this past Thanksgiving holiday; and, all that time everyone spent standing in various lines (check-in, security, coffee, baggage claim) was pretty much a wasted marketing opportunity.

Aside from airline magazines and airport wall posters, very little marketing targets this captive audience, many of whom would be more than happy to seek a momentary mental escape. Here are my top three ideas based on my recent trip... read the complete blog post