MarketingSherpa.com Creative Samples Library

ThomasNet's OCC Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: Coolest B-to-B Site Traffic Building Campaign of the Year (Includes Stealable Ideas)

  1. Radio spots
    - Searching for Borescopes
    - Customizing with Cobra Seats
    - Cad Drawings for Roller Coaster Design
  2. Rich media ads
  3. Contest rules & regs
  4. Chopper demo page
  5. Trade show photo email follow-ups
    - Coming Soon: Your picture from National Manufacturing Week
    - Your picture from National Manufacturing Week
  6. Email newsletter for contest entrants
    - January 27, 2005
    - March 9, 2005
    - May 5, 2005
    - July 7, 2005