Testimonials/Case Studies

SUMMARY: Remember the Pet Rocks of the 1970s? Today's teens wouldn't dream of something so low tech for amusement. Instead, how about a virtual community where they can create their own customizable characters and spend their allowances buying furniture they can't sit on, in a room they can't sit in?

See how one company gets teens to convince their parents to let them buy online content. For some, it's so addictive that they actually are *grounded* and banned from the site for two weeks.

Plus, how they overcame the difficulties of teens using their parents' plastic and keeping the content G-rated. read the complete case study

SUMMARY: Experienced marketers use expert endorsements and testimonials because they know they work wonders. But the industry is heavily regulated, so tread carefully.

We compiled a list of best practices to give you hands-on strategies, including tips on before and after photos, collecting affidavits and conducting product demonstrations. Plus, what danger areas you need to avoid. read the complete article