Telemarketing

SUMMARY: B-to-B marketers need to not only generate the leads that will turn into new customers, but also retain the customers they've already landed. The key is knowing which customers are happy ... and which need a little more attention.

See how a marketer created an online survey and telemarketing strategy built on a scoring system. The strategy has added a new tool to its customer-retention effort while doubling their loyalty "score." read the complete case study

SUMMARY: Are qualified prospects unwilling to set appointments? Don't let management blame the quality of the leads you're sending the field team.

Instead, look like a hero by conducting a research campaign to find out what's really going on in prospects' minds. This MarketingSherpa how-to article focuses on how to research the toughest prospects to reach, top-level execs in the Fortune 500: read the complete article

SUMMARY: Having a strong relationship with the sales team, including a formal feedback and communication process, was a big differentiator between best-in-class marketers and the rest of the survey group: o 63.6% of best-in-class marketers said they had a strong relationship with sales o 20.6% of the remaining group said they had a strong relationship with sales A clear difference between best-in-class marketers and the rest of the group emerged: o Only 9.1% of best-in-class marketers said the quality of... view the complete research record

SUMMARY: Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

We have exclusive new data and strategies to help you to make the right calls in your next campaign. Includes:
-> How many attempts it takes to complete a conversation with a C-level executive
-> Nurturing a lead through the entire process
-> A sample voicemail message read the complete interview

SUMMARY: Telemarketing can be a big contributor to your lead generation strategy. So, any improvements you make to your telemarketing efforts can really boost ROI.

We have exclusive new data that highlights some of the key techniques of marketers with top-notch telemarketing strategies. Includes 5 top tips you can use immediately to generate more leads. read the complete article