Telemarketing

SUMMARY: Some marketing efforts are like painting with a broad brush, while others are fine-lined and highly focused. When the goal of a campaign is to elicit a specific action, like getting a prospect to speak with a sales rep, the entire campaign needs to center on this call-to-action.

Read on to find out how one direct mail company combined a successful lead gen effort and three-part lead nurturing funnel to turn Web form registrations into inbound calls. read the complete case study

SUMMARY: For the second consecutive year, we’ve gotten an exclusive look at new data that highlights how B2B marketers use telemarketing in their lead generation strategies.

This article underlines five insights from this year’s survey that show how marketers are adapting their strategies for the recession -- and which factors are critical to the success of telemarketing programs. read the complete article

SUMMARY: Having a strong relationship with the sales team, including a formal feedback and communication process, was a big differentiator between best-in-class marketers and the rest of the survey group: o 63.6% of best-in-class marketers said they had a strong relationship with sales o 20.6% of the remaining group said they had a strong relationship with sales A clear difference between best-in-class marketers and the rest of the group emerged: o Only 9.1% of best-in-class marketers said the quality of... view the complete research record

SUMMARY: Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

We have exclusive new data and strategies to help you to make the right calls in your next campaign. Includes:
-> How many attempts it takes to complete a conversation with a C-level executive
-> Nurturing a lead through the entire process
-> A sample voicemail message read the complete interview

SUMMARY: Telemarketing can be a big contributor to your lead generation strategy. So, any improvements you make to your telemarketing efforts can really boost ROI.

We have exclusive new data that highlights some of the key techniques of marketers with top-notch telemarketing strategies. Includes 5 top tips you can use immediately to generate more leads. read the complete article