Telemarketing*

SUMMARY: The current economy poses a challenge when it comes to attracting and retaining paying subscribers. That’s why the prospect of getting those subscribers to consider purchasing additional offline products or services seems highly unlikely.

Find out how a traditional brick-and-mortar matchmaking company managed to retain an online dating subscription site’s paying subscribers and get some of them to purchase offline matchmaking services valued at $3,000. read the complete case study

SUMMARY: Even after the establishment of the National Do Not Call Registry, marketers are finding business success through the phone. Instead of reaching out, some are pulling more calls in.

See the tactics a customer acquisition firm uses to drive high-quality telephone leads and sales through online advertising, and why this team focuses almost entirely on driving inbound calls. read the complete article

By Anne Holland, Content Director

This morning MarketingSherpa research partner KnowledgeStorm sent out a press release revealing the data you see in the headline above.

At first glance, it's an obvious truth. Let's face it, when a site asks for your phone number, it's akin to saying "Sales Rep Will Call." Many folks figure they would rather not be pestered by a sales rep so they lie about their phone number.

MarketingSherpa has additional... read the complete blog post