Sweepstakes

SUMMARY: If you want to build a strong membership base for your customer loyalty or rewards program, you have to make it as easy as possible for customers to sign up.

See how a pizza restaurant chain used SMS, a contest and direct mail to get customers to register for their loyalty program. Total membership increased 5%, and the team saved enough money to roll into later campaigns. read the complete case study

SUMMARY: What happens when you add a little mystery to a free-gift promotion? For one team, the result was a big jump in repeat customers that extended holiday-level sales by a full month.

See how a national restaurant chain developed a "secret envelope" campaign that customers could only open during a return visit to reveal their prize. The first effort was so successful they now run it twice a year and are seeing a 15% redemption rate and a colossal ROI. Article includes creative samples and scheduling tips. read the complete article

SUMMARY: We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.

Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns read the complete article