MarketingSherpa.com Creative Samples Library

Southwest Airline's Online PR Tactics:

Note: This sample is from the MarketingSherpa article:
Case Study: How Southwest Airlines Sold $1.5 Million in Tickets by Posting Four Press Releases Online

  1. Phili PR Test in February
    - Actual release
    - Story as it appeared on Yahoo News
    - Google News 8 hours after release
    - Google News 23 hours after release
    - Google News 29 hours after release
  2. Release targeting US Hispanic Market
    - English-language version
    - Spanish-language version