Creative Samples Library
Southwest Airline's Online PR Tactics:
Note: This sample is from the MarketingSherpa article:
Case Study: How Southwest Airlines Sold $1.5 Million in Tickets by Posting Four Press Releases Online
Phili PR Test in February
- Actual release
- Story as it appeared on Yahoo News
- Google News 8 hours after release
- Google News 23 hours after release
- Google News 29 hours after release
Release targeting US Hispanic Market
- English-language version
- Spanish-language version