Creative Samples Library
Southwest Airline's Online PR Tactics:
Phili PR Test in February: Google News 29 hours after release
Note: This sample is from the MarketingSherpa article:
Case Study: How Southwest Airlines Sold $1.5 Million in Tickets by Posting Four Press Releases Online
Sample 5 of 8 --
to return to main samples page for this campaign.
Note: This is a screenshot; links will not work.