Subscription marketing online

SUMMARY: Want to grow your in-house list using a highly effective PPC campaign? Replicate the success of a financial newsletter company that tied its efforts to a major event. As a result, they got a 36% boost in free e-newsletter subscribers. Includes step-by-step process, tips and creative samples. read the complete case study

SUMMARY: Here’s a great case study for marketers looking to drive more members into longer-term subscriptions.

See how a marketer used a promotional gift to encourage customers to choose longer-term subscriptions during the launch of a paid membership service. The gift got 70% of customers to choose a two-year subscription, and recycling the gift offer several months after launch doubled conversions for an entire week. read the complete article

SUMMARY: "6 in 10 (57%) U.S. Internet users 12 years of age and older have streamed video in the past 30 days – 7% higher versus the end of 2007." "In comparison, 1 in 5 (22%) have downloaded video in the past 30 days." "A majority (59%) of downloaders and streamers would prefer to have physical copies at current download prices." view the complete research record

SUMMARY: If response to your print and online advertising is sagging or if you’re on a limited marketing budget, don’t despair. Let PR fill the void.

See how one marketer dumped most of their ad budget in favor of targeting journalists with a simple letter outlining their service and pointing out their similar demographics.

The tactic is working -- with PR, a blog and their affiliate network, they’re seeing 22% membership growth. And they're getting mentions in leading publications, including O, The Oprah Magazine, Consumer Reports and Redbook. read the complete interview

SUMMARY: How are paid content publishers managing in the recession? We recently partnered with the Specialized Information Publishers Foundation to survey marketers in the online subscription industry about current challenges and opportunities.

The following Special Report outlines key results of that research. Includes 10 new data charts and insights into:
o The top challenges facing paid content publishers
o The state of subscriber acquisition and retention rates
o Changing sources of revenue
o Plans for marketing investments, including a look at Web 2.0 technologies read the complete article

By Anne Holland, President

In November 1999, I woke up abruptly at about 3 a.m. in a hotel room outside Phoenix where I was attending a marketing conference.

I'd had this strangely intense dream. The vision was so overwhelming that I fumbled in my bag next to the bed for a pen and paper and started furiously scribbling.

The result: a blueprint outlining every aspect of what would become MarketingSherpa -- an encyclopedic resource with practical research... read the complete blog post