Social networking, evangelism, community

SUMMARY: If your company has big plans for a product launch but a tiny marketing budget, Web 2.0 can come to the rescue.

Worried about the high cost of direct mail, email and telemarketing, a marketer turned to social networking, blogs and a four-figure search budget to debut a complimentary SEO tool to find leads. Includes seven strategies and results that surpassed all goals. read the complete case study

SUMMARY: Viral marketing can strengthen your brand online, especially during tight times. Taking advantage of sites, such as MySpace, is a great idea. The social network thrives on shared content.

We asked an expert about ways to make the most of MySpace and gain momentum, so that your message spreads. Includes four easy-to-follow tactics. read the complete article

SUMMARY: "Gamma women share and exchange information, ideas, opinions, contacts and recommendations with their wide-reaching network using multiple media and channels of communication." "She believes people can accomplish more together than they can alone." "These Gammas put their family first; work exists to serve family needs, not the reverse." view the complete research record

SUMMARY: User-generated content sites provide environments for just about anyone to socialize, share information and trade thoughts with one another. They also offer marketers an audience of like-minded contributors for targeted advertising and sponsorships.

See how CondeNet launched and grew a UGC site into 130,000+ members of young women in its first seven months. Includes three strategies and five tips for a liftoff that also created a new revenue stream. read the complete interview

SUMMARY: Jason Billingsley, Elastic Path Software’s vice president for innovation, talks about his B-to-B Demand Generation Summit presentation, “How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software.”

Billingsley provides insight into how marketers can take advantage of blogging and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on a shoestring and making it the most subscribed-to eCommerce blog online.

Click here to listen:
http://podcast.marketingyak.com/flash/elastic_path/index.html?1148
(Podcast... read the complete article

By Anne Holland, Founder

This year, I suspect that marketers are considering becoming consultants more than at any other time in history. It's due to a confluence of factors, including recession layoffs and insecurities, boomer demographics, and the work-from-home fad.Is consulting for you? Take this quick quiz:

#1. Networking
Are you the sort of person who instinctively networks with other professionals? Do you actively participate in industry associations or clubs? Do you... read the complete blog post