MarketingSherpa.com Creative Samples Library

Scotsman Archive Launch Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Sell Online Subscriptions to (Very Old) Newspaper Archives

  1. Launch email
  2. Tartan Week NY promotion
    - press release
    - printed postcard
  3. Newspaper printed insert
  4. Scotsman.com ezine news notice
  5. Archive home page w/ sample issue offer
  6. Timeline article sampler promo