|Pub Date:||Jan 14, 2009|
|Summary:||This report looks at the expected decline in attendance at trade shows this year and the expected increase in attendance at virtual shows.|
|Key Findings:||"42% expect participation in physical trade shows to be down by as much as 50%."
"While 61% said they would miss seeing people in person, less than half felt they would miss traveling to other locations (34%), enjoying the social activities (36%) or seeing speakers in person (20%)."
"More than one third of respondents cited the social networking benefits of virtual events, including the ability to see a list of all attendees in advance (35%); to contact other attendees online throughout the event (40%) and to get information on people (32%) and companies (34%) they meet electronically."
|URL:||Click here to visit the source of this study|
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Building Customer Experience by Looking at Event Marketing
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