| Pub Date: | Jan 14, 2009 |
| Research Org: | ON24 |
| Research Type: |
Press Release |
| Cost: | |
| Pages: | |
| Summary: | This report looks at the expected decline in attendance at trade shows this year and the expected increase in attendance at virtual shows. |
| Key Findings: | "42% expect participation in physical trade shows to be down by as much as 50%."
"While 61% said they would miss seeing people in person, less than half felt they would miss traveling to other locations (34%), enjoying the social activities (36%) or seeing speakers in person (20%)." "More than one third of respondents cited the social networking benefits of virtual events, including the ability to see a list of all attendees in advance (35%); to contact other attendees online throughout the event (40%) and to get information on people (32%) and companies (34%) they meet electronically." |
| URL: | Click here to visit the source of this study |
|
Join thousands of marketers and get FREE access to practical Case Studies, research and training on email, demand gen, SEO, social media and more.
|
|||
|
|||
|
Marketing Research Chart of the Week:
New every Tuesday
