| Pub Date: | Jan 01, 2009 |
| Research Org: | Epsilon |
| Research Type: |
Study or White Paper |
| Cost: | |
| Pages: | 6 |
| Summary: | This report looks at how subject line length is not as important as previously thought concerning a consumer's decision to click or open an email. |
| Methodology: | "This analysis comprised 568.7 million emails from
2,365 campaigns." |
| Key Findings: | "Yahoo!, with 21% of U.S. email, has a approximate limit of 47 characters per subject line."
"Hotmail, which has 14% of the U.S. email market, uses word wrap to display subject lines on multiple lines, allowing approximately 45 characters per line." "In fact, in 14 of 22 (64%) recent A/B or A/B/C subject line tests, the longer subject line performed better, regardless of subject line content." |
| URL: | Click here to visit the source of this study |
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