|Pub Date:||Jan 01, 2009|
Study or White Paper|
|Summary:||This report looks at how subject line length is not as important as previously thought concerning a consumer's decision to click or open an email.|
|Methodology:||"This analysis comprised 568.7 million emails from
|Key Findings:||"Yahoo!, with 21% of U.S. email, has a approximate limit of 47 characters per subject line."
"Hotmail, which has 14% of the U.S. email market,
uses word wrap to display subject lines on multiple
lines, allowing approximately 45 characters per line."
"In fact, in 14 of 22 (64%) recent A/B or A/B/C subject line tests, the longer subject line performed better, regardless of subject line content."
|URL:||Click here to visit the source of this study|
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