|Pub Date:||Jul 23, 2008|
Data in Article
|Cost:||MarketingSherpa Membership Required|
|Summary:||An examination of which email coupon works best to grab a shopper’s attention - "Dollars Off" or "Percent Off"?|
|Methodology:||An A/B split test pitted the "$50-off Coupon" vs. "15%-Off Coupon" in the subject line and the body copy. |
|Key Findings:||$50-Off Coupon generated 170% more revenue than the 15%-Off Coupon.
$50-Off Coupon had 72% higher conversion rate.
|URL:||Click here to visit the source of this study|
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