| Pub Date: | Jul 23, 2008 |
| Research Org: | Evo |
| Research Type: |
Sherpa Exclusive Data in Article |
| Cost: | MarketingSherpa Membership Required |
| Pages: | |
| Summary: | An examination of which email coupon works best to grab a shopper’s attention - "Dollars Off" or "Percent Off"? |
| Methodology: | An A/B split test pitted the "$50-off Coupon" vs. "15%-Off Coupon" in the subject line and the body copy. |
| Key Findings: | $50-Off Coupon generated 170% more revenue than the 15%-Off Coupon.
$50-Off Coupon had 72% higher conversion rate. |
| URL: | Click here to visit the source of this study |
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