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Blog Post(s) relating to Email Newsletters & Sales Alerts

Blog Post

4 Email Marketing Tips: 72-day study reveals what you can learn from presidential campaigns

Summary: While many 2012 email marketing campaigns are currently underway, perhaps none is more high-profile than the U.S. presidential campaign. W. Jeffrey Rice, Senior Research Analyst, conducted a 72-day study of four candidates' efforts to see what lessons could be learned from this complex sale process.

In this politically neutral piece, Rice identified four areas where presidential campaigns can improve their efforts, and wrote four tips based on findings that many email marketers can learn from, as well. Read on to see what he found about the candidates' opt-in processes, welcome messages, and the mix of sales vs. content messages. continue...
Posted: May 29, 2012
Blog Post

SherpaBlog: New Email Rule: Nonresponders May Still Love Getting Your Email

Summary: No summary available. continue...
Posted: Sep 08, 2008
Blog Post

Urgent: Why You Should Put House Ads in Your Transactional Emails Starting Tomorrow

Summary: No summary available. continue...
Posted: Apr 30, 2007
Blog Post

Rough Stats on Email Conversions From 'Reply To's' Versus Clickthroughs

Summary: No summary available. continue...
Posted: Feb 19, 2007
Blog Post

Great Email Newsletter Test Idea to Increase Reader Response

Summary: No summary available. continue...
Posted: Dec 22, 2006
Blog Post

How to Pick an Offer Your Customers Will Click on -- Innovative vs Boring

Summary: No summary available. continue...
Posted: Aug 07, 2006
Blog Post

Boosting Newsletter Open Rates with Reply Required Contest

Summary: No summary available. continue...
Posted: Jul 20, 2004
Blog Post

Reader Query: Newsletter name in

Summary: No summary available. continue...
Posted: Jul 06, 2004

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