While many 2012 email marketing campaigns are currently underway, perhaps none is more high-profile than the U.S. presidential campaign. W. Jeffrey Rice, Senior Research Analyst, conducted a 72-day study of four candidates' efforts to see what lessons could be learned from this complex sale process.
In this politically neutral piece, Rice identified four areas where presidential campaigns can improve their efforts, and wrote four tips based on findings that many email marketers can learn from, as well. Read on to see what he found about the candidates' opt-in processes, welcome messages, and the mix of sales vs. content messages. continue...