Summary:
This week’s newsletter features a MarketingSherpa blog post with three case studies. Two of the studies look at campaigns based on consumer brands, and the third highlights a B2B marketer’s video effort that should spur many ideas in B2C marketers.
Read on to find out how YoCrunch lifted Facebook interaction 821%, i Fratelli drove ROI more than 300%, and Wasp Barcodes increased website traffic by 450,000 visitors. continue...
Summary:
See an inside look at how The Boston Globe is launching a new subscription-based website to complement its free site with the idea of getting a testing and optimization program in place from day one.
Peter Doucette, executive director of circulation, sales and marketing, The Boston Globe, will present “Managing a Transition From Free to Paid Product” at the MarketingSherpa and MarketingExperiments Optimization Summit in Denver, June 11-14. continue...
Summary:
While many 2012 email marketing campaigns are currently underway, perhaps none is more high-profile than the U.S. presidential campaign. W. Jeffrey Rice, Senior Research Analyst, conducted a 72-day study of four candidates' efforts to see what lessons could be learned from this complex sale process.
In this politically neutral piece, Rice identified four areas where presidential campaigns can improve their efforts, and wrote four tips based on findings that many email marketers can learn from, as well. Read on to see what he found about the candidates' opt-in processes, welcome messages, and the mix of sales vs. content messages. continue...
