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In this follow-up to a recent MarketingSherpa webinar, we speak with lead presenter W. Jeffrey Rice, to discuss rising expectations of email performance, increasingly stringent delivery requirements, improving relationships with your recipients, and more. continue...
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Maintaining deliverability can be tedious. It’s easy to get lost in the details and lose sight of the big picture -- the deliverability tactics that matter most.
Check out the five tactics this flash deals website says are the most important to keeping its average delivery rate above 99%. You’ll find why the team doesn’t wait for people to unsubscribe, and what you need on your registration page to prevent it from killing your list. continue...
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Late last year, we made a major change here at MarketingSherpa in our newsletter article access. Previously, new case studies and how-to articles were available with free, open access for only 10 days.
Now, our entire library of case studies and how-to articles is available to you. This marketing resource contains 2,986 MarketingSherpa articles, dating back to 1999.
We pulled this article from the MarketingSherpa library to show that a how-to on testing email programs from two years ago is still relevant today. Read on for five ideas to include in your email testing and optimization program. continue...
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While triggered email alerts can keep your brand and message in front of your email subscriber list, a poorly-designed campaign can prevent these outreach efforts from being a positive experience.
Paul Ramirez, VP Operations, Eventful, and his team produced triggered email alerts that kept click-to-open rates in the 60% range throughout 2010. Ramirez will share how his team successfully welcomed new members to their brand at our upcoming Email Summit 2012. Read on to discover how a global events website regularly reaches out to its subscribers through an alert program with consistently strong results. continue...
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With smartphone sales and email access showing significant growth, how should marketers change their email strategies to create a compelling mobile email experience? Is it simply a matter of reformatting what you already have for a small touchscreen, or do you have to rethink the entire strategy?
Check out these 5 tactics to help you find smartphone users, add them to your email list, and get them to convert. continue...
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Your audience is not a single group. There are many categories within your database, and until you identify them, you cannot send targeted content to improve results.
Check out the six steps we outline to start segmenting. The tactics are pulled from interviews with four experts as well as two MarketingSherpa research charts. There's advice on everything from convincing skeptics to selecting your first segment. continue...
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Sweepstakes with big prizes can capture a lot of attention, but are they the right way to grow your email list? If you use them improperly, they can add a lot of irrelevant and inactive subscribers to your database or threaten your deliverability with emails and subject lines packed with "blacklisted" words.
See how Publishers Clearing House is able to maintain a large and active email database, even while building its lists through sweepstakes. Check out the five tactics that drive their success and the higher clickthrough rate they achieve from very long emails. continue...
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There is a staggering amount of information available on how to improve your email marketing. It can be a challenge to know which tactics will give you the best results. Some sources offer opinions, while others offer research.
Check out the LEAPS methodology with five research-based fundamentals to improve your program, created by Jeffrey Rice, Research Analyst at MarketingSherpa. continue...
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Subscribers who are willing to share your messages on social networks are valuable. They might even have higher response rates than your other subscribers, as a digital analyst learned at KFC.
Check out why the multinational restaurant chain added an email registration form to its Facebook profile and the impact that the form had on its email list. Also, see why you should track the social influencers in your email database. continue...
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People interested in your content are pre-qualified as interested in your email newsletter. Providing multiple ways to opt-in can add subscribers -- even from printed materials.
See how Scotts Miracle-Gro combined print pamphlets, SMS short codes, sports marketing and email to add more subscribers. Of people who requested content, 40% also subscribed. continue...
