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How To(s) relating to Non-profit Fundraising

How To #HOW30546:

How UNICEF Doubled Video Exposure With Social Media

Summary: With limited marketing budgets, nonprofits are always struggling and looking for ways to stretch those dollars to boost their exposure and bring in more donations.

See how UNICEF doubled the exposure for its video content using MySpace and other social media outlets, which cost nothing. Plenty of tips, steps and strategy for anyone to try yourself. continue...
Posted: Apr 30, 2008
How To #HOW30296:

Starter Kit for Grassroots Campaigning: 5 Tactics to Improve Results With Web 2.0, Email & Mobile

Summary: Traditional campaign tactics have been joined by online strategies to elect political candidates and influence ballot measures. A website is especially effective to generate contributions.

We talked to two online campaign managers about how they use social networks, email and text messaging to generate donations and get out the vote. Includes a practical guide with tips to jumpstart your effort. continue...
Posted: Jan 15, 2008
How To #HOW30272:

10 Best Practices to Increase Email Response Rates for Fundraising

Summary: Itís a new year -- a perfect time for nonprofits to take a serious look at their email marketing. Does your program need to be overhauled? Youíre asking for donations, not offering products, so the approach must be different from that of retail marketers.

We asked an expert for his top 10 tips on the nuances of email marketing for nonprofits and ways to increase conversion rates. One simple change he made lifted response 66%. continue...
Posted: Jan 02, 2008
How To #HOW29868:

How to Land Fundraising Partnerships: 12 Dos & 3 Doníts

Summary: If youíre a nonprofit searching for ways to collect more for your organization, then hereís a must-read interview with an organization that helped define cause marketing.

We talked to them at their annual partnership meeting so we could get tips for all the other nonprofits out there. Includes three strategies to help you land those oh-so-valuable partnerships and three mistakes to avoid.

Plus, ways to reach out to the virtual world. continue...
Posted: Feb 13, 2007

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