Summary:
Recently we had the opportunity to speak with five experts in mobile and social media marketing. Last week’s B2B newsletter featured two of those experts. This week we have insights and advice from the other three industry thought leaders.
This article features seven tactics, ranging from why LinkedIn remains the top B2B social media platform, to utilizing QR codes in your mobile campaigns. These tactics include both broad-stroke practices and detailed ideas you can implement into your own efforts. continue...
Summary:
Change can come quickly in business, and often, the larger the firm, the tougher it is to adapt. An unstable economy coupled with a reduction in business travel over the last several years meant attendance at live corporate events was down. One very large company known for its live events felt the pinch.
Its solution was to create a top-down effort in online interaction that led to the creation of a virtual event center for the entire company. Find out how this very large firm is capable of equally significant change when faced with a serious business challenge. continue...
Summary:
Launching new products and designing marketing campaigns that stand out would be much easier if you knew your competitors’ plans. While they are unlikely to send you a blueprint, there are ways you can gain insight.
Check out these five tactics we gleaned from a competitive intelligence expert with more than 15 years of experience. We include tactics for interviewing customers, listening at industry conferences, and monitoring public information. We also explain why you should keep your strategy honest. continue...
Summary:
Speaking gigs offer better ROI and cost a lot less than mounting an event of your own or making a full marketing push at an industry event. But landing that speaking engagement is the tricky part.
In this new MarketingSherpa Tutorial, discover:
- 5 factors in putting together a terrific proposal
- 4 tips to improve your PowerPoint presentation
- 4 follow-up strategies (now comes the real work)
Plus, how to use your speech to get more clients without delivering an annoying pitch from the podium. continue...
Summary:
Having a booth at a trade show is a good way to meet prospects or position your company in its industry context, but a user conference will involve your customers and prospects in a peer-to-peer community -- a big club, if you will.
Attendees aren’t just coming to meet your company reps; they’re coming to meet each other. Still, it can be difficult to show the ROI from such an event.
That’s why we’ve gathered nine tips to make the most of a user conference. Includes how to plan the event, market it and get customers to evangelize your product. continue...
Summary:
OK, you spent all this money to attend the show. Your goal is to network for your company, and learn as much as you can from speakers and attendees. But, if you're shy, you just feel like sinking through the floor.
Here's help:
-- On walking the trade show floor
-- Three strategies to network at show cocktail parties
-- 9 best practical networking tips
-- How to sort leads for follow-up afterwards continue...
Summary:
If you are planning on exhibiting at any trade shows in the coming year, you should grab a copy of this special MarketingSherpa report right away. Includes six pages of practical info on:
a. Divide and conquer: Separate show attendees
b. Tips on Improving Booth Staffing
c. Tips on booth design, signage, and gifts
d. Rules for staff behavior outside the booth
e. Gain invaluable marketplace insight with a booth survey
f. Post-show follow-up: How to handle leads continue...
