Apps for the iPhone have generated considerable buzz in the consumer world, but do they have a place in a B2B marketing strategy? The answer depends on several key factors, including the nature of your audience and the functionality you can provide through an app.
We asked a marketer from a large law firm to share details from their recent experience developing an iPhone app. Read on for six key questions that will determine whether the approach is right for you, and how you can manage the process. continue...
A case of the flu kept Pam O'Neal, VP Marketing, BreakingPoint Systems, from delivering her talk on lead generation through email and social media at last week’s Email Marketing Summit. So we caught up with her this week to learn how her team combined the two channels to create a powerful engine for inbound leads.
Read the eight essential tactics that have helped BreakingPoint triple its revenues in each of the last two years. Includes advice on:
o Coordinating a strategy with the sales team
o Establishing a social media presence
o Creating and distributing content
o Nurturing leads with drip email campaigns continue...
Consumer use of advanced mobile technologies is on the rise, and marketers need to understand this behavior to develop their mobile marketing strategies.
See the data that an analyst says are driving four key trends in the mobile sector. We highlight age-specific statistics on mobile social networking, smartphone usage, SMS adoption, and offer tips on what those numbers mean for your 2010 mobile marketing plans. continue...
Mobile marketing is on the verge of exploding as a specialty channel, but technology limitations and the marketplace aren’t quite in place yet. So do you want to be ahead of the curve or behind the times playing catch-up?
Here’s an inside look at how publishing giant Time Inc. plans to be among the leaders as mobile marketing evolves. Includes brand strategies for Sports Illustrated, People and InStyle; vendor selection help; 10 Mobile 101 tips and four real-life examples. continue...
In this exclusive interview Ken Wirt, VP Palm Inc and SVP Palm's Marketing Solutions Group, shares his insights on wireless ads, integrated online/offline marketing in general, low-cost campaigns that work, and the lesson he learned from an online marketing partnership. continue...
Posted: Jun 12, 2002
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