A case of the flu kept Pam O'Neal, VP Marketing, BreakingPoint Systems, from delivering her talk on lead generation through email and social media at last week’s Email Marketing Summit. So we caught up with her this week to learn how her team combined the two channels to create a powerful engine for inbound leads.
Read the eight essential tactics that have helped BreakingPoint triple its revenues in each of the last two years. Includes advice on:
o Coordinating a strategy with the sales team
o Establishing a social media presence
o Creating and distributing content
o Nurturing leads with drip email campaigns continue...
This new exclusive interview from our GreatMinds series features Jean-Paul Hepp, Director Global Privacy, Pharmacia.
As the Privacy Officer behind sites like Rogain.com, Hepp has to be ultra-careful with consumer emails and other data. We picked his brain for 90 minutes (no hardship; he has a fabulous French accent) to bring you this useful summary of privacy tactics that help consumers really trust and like your company. continue...
Posted: Aug 21, 2002
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