Interview(s) relating to Email Newsletters & Sales Alerts

Summary: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe are ordering 36% more often than those who don't, plus their orders are 13% larger. continue...

Summary: If you think the world is oversaturated with newsletters on every subject imaginable, think again. Endless niches exist that publishers aren’t taking advantage of, says an exec who has helped develop newsletters for two organizations with millions of subscribers.

Why not? Although there are barriers to overcome, the results are worth it. Includes tips on building your list, advertising and content, analysis and segmentation and costs involved. continue...

Summary: We’ve been tracking Travelocity’s email programs for quite some time. For years, they’ve been known as a company that really does best practices in email.

Which is why we touched base to see what’s working for them now ... because if Travelocity's doing it now, you can bet that others will be following suit a year from now. Includes segmentation, a subject line test and creative samples. continue...

Summary: Michael Katz of Blue Penguin Development lays out the justification for newsletter publishing, and what you can expect, along with the best detailed advice we've heard anywhere. Even veteran newsletter publishers will find a nugget here. continue...

Summary: Did you know that on the average weekday Travelocity sends more than two million email marketing messages to its opt-in list? They have been doing this for more than three years now. Luckily they track results carefully.  Check out our exclusive interview with Travelocity's Paul Briggs. In part I he reveals: Days of week and times of day that work best, Why two email newsletters are better than one, Subject lines that get your email opened (despite spam overload). continue...

Summary: Pity the marketers at Consumer Reports because, as they work for the most famous consumer advocacy non-profit in the US, they have to be holier-than-thou when it comes to adhering to privacy and anti-spam regulations with their marketing. At the same time, they are required to get really fabulous email marketing response rates, because there's no money to waste and Consumer Reports depends almost utterly on campaign responses to survive.  (They do not accept any advertising.) We interviewed their leading online marketer to learn how they get great response rates, best practices in coordinating with customer service, and what landmines other marketers need to watch out for. continue...

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