Summary:
We continue our look back at 2009. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.
Below, you’ll find links to five B2B articles from 2009 that show how marketers tackled their top challenges and pursued their priorities for the year, including:
o Optimizing lead nurturing campaigns to deal with a long sales cycle
o Adding social media to the marketing mix
o Improving SEO through corporate blogging continue...
Summary:
Recent Sherpa speaking gigs at industry-specific conferences led to an interesting observation. We noticed huge variations, within any industry, in the understanding and use of online marketing. For some, the online revolution embodies profound positive changes; for others, the Internet threatens long-established business models and some companies themselves.
Sherpa readers tend to fall into the former camp, but everyone can benefit from the answers to a few of the best questions we heard. Here is the question we address this week. continue...
Summary:
Much has changed in public relations since MarketingSherpa first published “25 Best Free Online Resources for PR Professionals” in 2002. So, it’s time for an update.
Here are the Top 10 email newsletters you might want to subscribe to, six content-rich sites and links to some well-read blogs. Our list includes:
-Newsletters on crisis communications, tips and strategies
-Resources on measuring PR campaigns
-Site that’s a social media platform
-Useful sites for job seekers continue...
Summary:
Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: continue...
Summary:
Most B-to-B podcasts run 20 minutes or less -- with 15 minutes just about the median, according to a MarketingSherpa study of 150 B-to-B sites. But, more importantly, what we discovered is that content should dictate the duration of your podcast. continue...
Summary:
Attracting new clients -- rainmaking -- is critical for most marketing firms and consultants. It all starts with rounding up enough high-quality leads.
We talked to a consultant for consultants about rainmaking: how to find more leads, build relationships and make your pitch. Includes 20 tips to help you improve your rainmaking ability. continue...
Summary:
PC Magazine is recognized as the industry leader for reviews of everything from desktop computers to cell phones to digital cameras and other high-tech items. Here are 6 dos and 4 don’ts to help get your product in front of PC Magazine’s editors and analysts. continue...
Summary:
Are you a marketer needing to reach small businesses? Go no further than John Jantsch and his Duct Tape Marketing blog. Jantsch has hundreds of thousands of readers and a reputation for being the “World’s Most Practical Small Business Expert.” Here are 5 tips on how to pitch your product, service or news to him. continue...
Summary:
Is your target audience working women with children? Age 30 and over? Married? With some college education? Then Ladies’ Home Journal is a publication you should be pitching to. Here are 5 dos and 3 don’ts to reach its 4.2 million subscribers. continue...
