We continue our look back at 2009, with a focus on how B2C marketers adapted to the challenges of the recession and gained new insights into emerging channels, such as social media and mobile marketing.
Here are links to five B2C articles from 2009 that show how marketers can boost conversions even when consumer spending is down, and can optimize existing tactics while testing new campaign strategies. continue...
As 2009 winds down, we are reflecting on one of the most turbulent economic years in recent memory. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.
Below, you’ll find links to five Great Minds articles from 2009 that show how marketers continued to adapt to new challenges, finding inventive ways to achieve perennial goals, such as:
o Linking PPC campaigns to offline conversions
o Negotiating with vendors
o Forging stronger relationships with their IT departments continue...
Ready to dip into mobile marketing but don't know where to get started? The buzz is confusing, but with 40% of the big brands already testing the waters, time's a wasting.
In MarketingSherpa's quick overview, discover: the costs behind developing and launching a mobile campaign; ow to keep users interested once the novelty wears off; and successful efforts from McDonald's, Procter & Gamble and other top brands.
Plus, 10 links to creative samples, a useful glossary of terms, newly updated best practices and a fun tool that shows you what your Web site looks like on a mobile phone. (You may be painfully surprised. We were.) continue...
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