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Article(s) relating to Email Design & Delivery


Making Social and Email Work Together

Summary: No summary available. continue...
Posted: Feb 27, 2010

B2B Recap for 2009: Lead Nurturing Overhaul, Social Media Strategy, SEO, and More

Summary: We continue our look back at 2009. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.

Below, you’ll find links to five B2B articles from 2009 that show how marketers tackled their top challenges and pursued their priorities for the year, including:
o Optimizing lead nurturing campaigns to deal with a long sales cycle
o Adding social media to the marketing mix
o Improving SEO through corporate blogging continue...
Posted: Dec 30, 2009

EmailSherpa 2009 in Review: Social Sharing, Segmentation, Optimizing Autoresponders, and More

Summary: We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.

Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns continue...
Posted: Dec 30, 2009

Podcast: Don't Fear Using Halloween Tie-Ins to Market Your Products

Summary: No summary available. continue...
Posted: Sep 24, 2008

Email Marketing Summit Transcript 2008

Summary: No summary available. continue...
Posted: Jul 07, 2008

CAN-SPAM Update: Have You Complied With the New Rules Yet?

Summary: The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?

We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
- Good news (what didn’t change)
- Five major provisions to review
- Definition of a sender
- How to handle re-subscribes continue...
Posted: Jun 25, 2008

Exclusive Data: How to Design Your Newsletters - 5 New Action Charts

Summary: How many “action items” should you include in your email newsletter? What’s more important in crafting an email: the content itself or the device your recipients will use to view the email?

We have exclusive new data on:
- Top factors to get subscriber attention
- How newsletter presentation affects time to action
- What newsletter format works best to spread virally continue...
Posted: Jan 30, 2008

New Data: 6 Actions to Lift Open, Clickthrough Rates

Summary: Do you know what day of the week is best to send your email? Is Saturday a no-no day? What about subject lines -- how many characters can you use and still get the highest open rate?

We have exclusive new data on industry averages for click rates and best practices:
- How personalization affects open and click rates
- How to include product information and pricing in tags
- Bounce rates by industry continue...
Posted: Oct 16, 2007

The Horrible Truth About Mobile Email

Summary: No summary available. continue...
Posted: Jul 15, 2007

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