Summary:
We continue our look back at 2009. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.
Below, you’ll find links to five B2B articles from 2009 that show how marketers tackled their top challenges and pursued their priorities for the year, including:
o Optimizing lead nurturing campaigns to deal with a long sales cycle
o Adding social media to the marketing mix
o Improving SEO through corporate blogging continue...
Summary:
We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.
Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns continue...
Summary:
The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?
We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
- Good news (what didn’t change)
- Five major provisions to review
- Definition of a sender
- How to handle re-subscribes continue...
Summary:
How many “action items” should you include in your email newsletter? What’s more important in crafting an email: the content itself or the device your recipients will use to view the email?
We have exclusive new data on:
- Top factors to get subscriber attention
- How newsletter presentation affects time to action
- What newsletter format works best to spread virally continue...
Summary:
Do you know what day of the week is best to send your email? Is Saturday a no-no day? What about subject lines -- how many characters can you use and still get the highest open rate?
We have exclusive new data on industry averages for click rates and best practices:
- How personalization affects open and click rates
- How to include product information and pricing in tags
- Bounce rates by industry continue...
