A lead nurturing and management strategy is always a work-in-progress. And the inevitable challenges and questions you face along the way are great opportunities to improve your results.
This Q&A addresses five key challenges raised by the audience during a recent MarketingSherpa and Eloqua webinar on lead management optimization. Whether you’re just getting started, or an experienced marketer looking to improve your strategy, take a look at these recommendations from MarketingSherpa, MarketingExperiments, InTouch and Eloqua. continue...
We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.
Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns continue...
Marketers agree that tracking email-to-website conversions is a far more important metric than tracking open and click rates. But what exactly is a conversion? This is where marketers disagree. continue...
This past year was particularly challenging for email marketers attempting to grow their lists. Yet, the trend indicates that marketers tasked with this difficult situation have achieved surprisingly positive results. continue...
New aWeber data exclusively released to MarketingSherpa indicates that Microsoft CEO Steve Ballmer may have another reason to loath Google. Although Google's Gmail has only captured a tiny 2.5% slice of the personal email usership pie, this gain has apparently come to some degree at the expense of Hotmail and MSN mail. In the meantime, Yahoo's email divisions in the US and internationally have reason to rejoice. Check out our 2004 vs 2005 Personal Email Marketshare Charts. continue...
We expect Google's new Gmail service to launch in roughly 60-75 days. In the meantime, MarketingSherpa Editor Janet Roberts has been giving her beta Gmail account a thorough workout. Here's what she's learned for you on:
- How AdSense ads appear next to your messages
- Danger: $30 press releases can show up in new "related Pages" section
- Four more potential problems Gmail poses for bulk emailers
Yes, includes some recommended solutions, plus five screenshots so you can see Gmail in action: continue...
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