We continue our look back at 2009. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.
Below, youíll find links to five B2B articles from 2009 that show how marketers tackled their top challenges and pursued their priorities for the year, including:
o Optimizing lead nurturing campaigns to deal with a long sales cycle
o Adding social media to the marketing mix
o Improving SEO through corporate blogging continue...
We continue our review of 2009 newsletters, with a look at how email marketers adapted to economic conditions and optimized their tactics.
Here are links to five EmailSherpa articles from 2009 that reflect the most significant trends in email marketing. Topics include:
o Integrating email with social media
o Optimizing autoresponders and transactional email programs
o Database segmentation strategies
o Attracting high-quality subscribers from list-growth campaigns continue...
With the economy still shaky, consumer confidence gyrating, and the timing of a recovery uncertain, itís hard to know what your customers want from your products and services these days. One solution: Ask them, using an email survey.
Hereís a special report from our archives to help you make the most of email surveys. Weíve compiled a list of best practices to make your survey engaging enough to get your customers to take part. Plus, we include advice on writing effective subject lines and tips on lifting your response rates. continue...
Your customers open and read transactional emails Ė shipping notices, receipts, statements, etc. Ė far more regularly than typical communications. Thatís why it is a missed opportunity for many marketers who donít add complementary products or offers to these service messages.
However, if used incorrectly, few tactics have the potential to sour a permission email relationship as quickly. See three steps to create a transactional email with a purpose. continue...
What should you test to improve your email results? We asked the email team at joann.com, who test more segmentation and creative ideas than almost anyone else on this planet, to share their tactics and results. Includes:
Segmenting by interest area
Segmenting by relationship
Colorful HTML vs text-like HTML continue...
Posted: Feb 05, 2004
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