This past year was particularly challenging for email marketers attempting to grow their lists. Yet, the trend indicates that marketers tasked with this difficult situation have achieved surprisingly positive results. continue...
The time to chase overseas revenue is now – with the dollar still weak. Conducting business abroad may seem daunting. But countries with stronger currencies want to “Buy American.” The Internet can put your business – big or small, with or without overseas operations – on an equal footing with larger competitors. continue...
Pricing has long been one of the sacred cows of technology marketing … all marketing, really. Companies are uncomfortable releasing their prices when it can scare off a prospect, be matched, bettered, negotiated down, etc. 82% of technology marketers keep their pricing at least “somewhat” confidential -- prospects must reach out to the company.
How is the Internet interacting with this time-tested model? There is evidence that keeping pricing close to the vest may cut companies off from new prospects, hot prospects and may not even have its intended purpose -- giving sales flexibility in pricing. continue...
First, a big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this August. 3,944 of you answered, making this the *biggest* search study of all time.
Here's the Executive Summary we promised you in return, featuring seven results charts including:
- What gets the highest ROI? SEO vs PPC vs email
- Three-year trends in keyword buying
- Click fraud
- PR and search marketing
Plus, you'll also see a new eyetracking heatmap revealing how consumers interact with Google search pages these days: continue...
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