Article(s) relating to Business Services Marketing

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Summary: We're excited to introduce the inductees to MarketingSherpa’s fifth annual Viral Marketing Hall of Fame.

See how seven marketers planned and executed campaigns that built their own buzz and pushed KPIs higher and higher. Includes screenshots, campaign summaries, and Sherpa analysis on seven campaigns from companies such as Disney, Microsoft and Atlassian. continue...

Summary: Here is an updated tutorial on Buying Business Leads containing a list of service providers offering raw materials and additional qualification services to help marketers launch and manage their lead-generation campaigns.

This list contains new pricing information and descriptions of service offerings and additional vendors in four categories: business contact list providers, online business contact databases, vendor matching services, and telemarketing. It includes a link to the tutorial, ‘Buying Leads – How to Select Vendors, Available Services and Strategies to Get the Best Leads.’ continue...

Summary: Despite the lagging US economy, the US dollar is still fairly strong on the exchange rate, mainly because everyone else's economies are also lagging. Now marketing firms outside the US are hoping to take advantage of this by promoting their low-to-Americans rates. continue...

Summary: In the past six weeks, more than 100,000 copies of Martin Lindstrom's new book, 'Clicks, Bricks and Brands' have been sold outside the US.  And 97.2% of buyers are clicking through to his Web site as well.  However, three online advertising experts tell us that despite the fact that marketers outside the US are deeply interested in the Internet, they aren't buying online ads yet. continue...

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Summary: What with all the press we give to email marketing -- is there a time when it's smarter to use old fashioned direct mail?? Here's a real-life story that may help you decide. continue...

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