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Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories

SUMMARY: "“These Southern white identity myths venerate a cultural heritage that remains dogged by traces of polarizing racial divisions that are carried forward as counter memories,” "Through their ideological strategies to manage these diversified, but equally, problematic counter memories, these New South myth makers are also engaging in a market system negotiation over the identity value of their proffered commercial myths, which is itself embedded in a still broader cultural conversation over the South’s place in the... view the complete research record

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