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Regional Marketing in the USA

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Research

Where are the Country’s Charitable Givers?

SUMMARY: "Washington, D.C. ranked number 1 for top city for Arts/Cultural Organization Contributing Households." "Albany/Schenectady/Troy, NY ranked number 1 for top city for Healthcare/Medical Organization Contributing Households." "Minneapolis/St. Paul, MN ranked number 1 for top city for Political Organization Contributing Households." view the complete research record

Articles

Great Minds 2009 in Review: New FTC Rules, Surviving the Recession and More

SUMMARY: As 2009 winds down, we are reflecting on one of the most turbulent economic years in recent memory. Despite the challenges brought about by the recession, marketers managed to do more with less, demonstrating resolve and creative thinking through revealing case studies, best practices and new insights.

Below, you’ll find links to five Great Minds articles from 2009 that show how marketers continued to adapt to new challenges, finding inventive ways to achieve perennial goals, such as:
o Linking PPC campaigns to offline conversions
o Negotiating with vendors
o Forging stronger relationships with their IT departments read the complete article

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