SUMMARY:
Creating triggered email campaigns based on your customers' stated preferences for the most relevant, up-to-date information can create must-open and must-click communications.
See how the marketing team behind Realtor.com developed a triggered email campaign based on their site’s most popular features -- saved searches and saved listings. Daily or weekly email updates provided customers with new information that strictly matched their stated criteria, and blew the doors off other email campaigns. Total open rates exceed 50%, and total CTR topped 30%.
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