Real estate marketing

SUMMARY: Creating triggered email campaigns based on your customers' stated preferences for the most relevant, up-to-date information can create must-open and must-click communications.

See how the marketing team behind Realtor.com developed a triggered email campaign based on their site’s most popular features -- saved searches and saved listings. Daily or weekly email updates provided customers with new information that strictly matched their stated criteria, and blew the doors off other email campaigns. Total open rates exceed 50%, and total CTR topped 30%. read the complete case study

SUMMARY: "1 in 4 Baby Boom generation households (26%) expects a future move from their current home, with most reporting they will seek a single-level home that is more comfortable or convenient." "More than half of those Boomers (age 45-64) planning to move expect to look for a home that is all on one level (59%)." "About half said they will look for a newer home (50%) or a smaller home (49%)." view the complete research record

SUMMARY: Marketing in boom times has its own challenges, but when your customers do business in an industry experiencing a steep downturn, you face a new set of problems.

See how a company that markets online subscriptions to mortgage loan originators is weathering the impact of the home loan industry meltdown. Includes six tactics that resulted in double-digit revenue growth and an 87.5% lift in email response rates and registrations. read the complete interview

SUMMARY: Many marketers are in a tough position right now with those in real estate working in a particularly depressed industry in today’s economy. It’s definitely survival of the fittest.

Here is the first installment of a two-part Special Report on online real estate marketing tactics and strategies that are helping them survive a struggling economy. Marketers in all industries can cherry-pick from this report. Part I focuses on search sites, lead buying and lead nurturing. read the complete article