SUMMARY:
If you’re paying for online leads that are growing old because your team is concentrating on new leads, quit ignoring them.
An online home mortgage company devised a triggered email program to target consumer leads that were going stale. They’re seeing 89% ROI, and the campaign increased sales 11.07% during a severely depressed year for the housing market. read the complete case study
SUMMARY: "While 69% of U.S. adults feel that there are negative aspects of purchasing a foreclosed home, more than half would be at least somewhat likely to consider purchasing a foreclosed home."
"Of survey respondents mentioning negative aspects of purchasing a foreclosed home; 69% cited hidden costs; 35% considered the prospect risky; and 33% mentioned the possibility of the home losing value."
"20% of U.S. adults said that having a personal connection with someone who lost their home... view the complete research record
SUMMARY:
Marketing in boom times has its own challenges, but when your customers do business in an industry experiencing a steep downturn, you face a new set of problems.
See how a company that markets online subscriptions to mortgage loan originators is weathering the impact of the home loan industry meltdown. Includes six tactics that resulted in double-digit revenue growth and an 87.5% lift in email response rates and registrations. read the complete interview
