Print/space advertising

SUMMARY: This year’s marketing mantra has been about doing more with less. See how a marketing team built a content library and generated new leads through a user-generated video contest.

The carefully-designed contest called on consumers to create brand-focused videos and recruit peers to vote on a winner. This resulted in hundreds of submitted videos and more than 17,000 registered voters primed for future outreach. Includes 11 creative samples for inspiration. read the complete case study

SUMMARY: When you sponsor a sporting event, your booth is rarely a main attraction. So it needs to stand out from the crowd -- and the entertainment -- to make an impression on consumers.

See how Nike 6.0 got thousands of event attendees to take a break from the action at surfing/skateboarding/BMX events and spend some time in their branded tent. Their secret? A part-virtual, part-interactive video strategy. read the complete article

SUMMARY: "Total magazine rate-card-reported advertising revenue for full-year 2008 closed at $23,652,018,533, posting a 7.8% decline against the previous year." "A total of 220,813 advertising pages were generated throughout the year, a drop of 11.7% compared to 2007." "There were 60,814.50 advertising pages counted for the quarter, a decline of 17.1% compared to the same period in 2007." view the complete research record

Good news keeps coming in for companies who are looking for additional venture-capital funding. NewsStand Inc., which delivers digital copies of major print publications such as USA Today, just nailed down $7.2 million from Adams Capital Management, whose partners include the New York Times, one of NewsStand's content partners.

NewsStand said it would use the money for "marketing and sales initiatives" to boost worldwide market penetration and to "perfect its digital reading experience through Web and... read the complete blog post