Print/space advertising

SUMMARY: When marketing the launch of a new product, you need to do more than just publicize information. Ideally, you would have a well-defined target audience for the new product, and a coordinated campaign to appeal to that target.

Find out how one B2B software company launched a new product for marketers with an effort combining strong visual appeal, a catchy hook and elements directed specifically toward a highly qualified and targeted audience of C- and VP-level marketers and advertisers. read the complete case study

SUMMARY: Many consumer marketers who engage with potential customers in a print format -- from newspaper ads to menus and brochures -- seek to drive that audience to the Web for deeper engagement.

One B2C publisher invested in revamping his website, and undertook an aggressive multi-pronged approach for driving traffic from the print publication to the new site. Find out what tactics he used to achieve this goal, and what efforts were most successful. read the complete article

SUMMARY: "Total magazine rate-card-reported advertising revenue for full-year 2008 closed at $23,652,018,533, posting a 7.8% decline against the previous year." "A total of 220,813 advertising pages were generated throughout the year, a drop of 11.7% compared to 2007." "There were 60,814.50 advertising pages counted for the quarter, a decline of 17.1% compared to the same period in 2007." view the complete research record

Good news keeps coming in for companies who are looking for additional venture-capital funding. NewsStand Inc., which delivers digital copies of major print publications such as USA Today, just nailed down $7.2 million from Adams Capital Management, whose partners include the New York Times, one of NewsStand's content partners.

NewsStand said it would use the money for "marketing and sales initiatives" to boost worldwide market penetration and to "perfect its digital reading experience through Web and... read the complete blog post