Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week

Email: Text HTML

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

Creative Samples
Related Events

Pricing, price testing

Browse Category by Article Type:
Case Studies · How To · Research · Interviews · Articles · Blog Posts

Case Studies

Online ‘Haggling’ Button Sends Sales Soaring – 3 Steps to 685% Growth

SUMMARY: Letting your customers haggle over price online can lift your revenue. Does a 685% boost get your attention?

Check out how an eretailer hit the jackpot after adding a simple button to their website to negotiate price. Here are three steps your IT department can take with little hassle. read the complete case study

Research

Fees and Pricing Benchmark Report: Consulting Industry 2008

SUMMARY: "The top three factors influencing consulting firms pricing are the level of professionals and anticipated amount of time needed to complete the work, and the value of the work to the client." "The least important factor was whether a client has worked with the firm in the past (25% "very" or "extremely" important), whereas the firm's relationship with the prospective client mattered more than twice as much (59% "very" or "extremely" important)." view the complete research record
Email Summit '09

Landing Page Optimization Workshop

See All Bestsellers

Member Login: Email: Password: