Pricing, price testing

SUMMARY: Are your email promotions proven to be effective, or do you fall back on the same offers because it’s the way you’ve always done things?

Read how a marketing team answered this question for themselves by changing their approach to discount offers. Rather than offering a straight percentage discount, they set a new, low price for minimum orders and watched sales jump 25% for a crucial shopping event. read the complete case study

SUMMARY: Inbound marketing gives companies the power to attract customers without advertising. The strategy is based on modern trends -- easy access to publishing, the prominence of search engines, the popularity of social media, the power of A/B testing, and others.

The inaugural edition of our new Inbound Marketing newsletter dives into the trends, tactics and strategies that make inbound marketing effective. It includes case study data, expert analysis, stats on tactics, and more… read the complete article

SUMMARY: "The top three factors influencing consulting firms pricing are the level of professionals and anticipated amount of time needed to complete the work, and the value of the work to the client." "The least important factor was whether a client has worked with the firm in the past (25% "very" or "extremely" important), whereas the firm's relationship with the prospective client mattered more than twice as much (59% "very" or "extremely" important)." view the complete research record

SUMMARY: Asking someone to explain why they made a decision often evokes a rational, reasoned reply. The person may completely believe their answer – but they might be completely wrong.

Read how a behavioral economics professor from Duke University has uncovered the irrational nature of many decisions -- and how to apply these behavioral trends to your marketing. Among his insights: Focus groups are bunk. read the complete interview