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Day 1: Monday, November 13, 2006:
- Case Study: Starting from Zero: 6-Month Action Plan to Turn Moribund Marketing Around - from PR & Podcasts to Search Optimization (1.7MB)
Presented by: Jeanne Hopkins, Senior Director of Marketing & Communications, Symmetricom
- Practical Advanced Panel Session: Building Demand for Cutting Edge Offerings -- How to generate leads for product categories the marketplace has never before heard of (3MB)
Presented by: Jacques Pavlenyi, Marketing Manager & Deborah L. Kase, AG Marketing Manager, IBM Emerging Markets; and Michael O'Neil, Info~Tech Indaba
- Case Study: How to Use a Clever Awards Program to Re-Launch an Older Product & Make it Buzz-worthy Again (0.8MB)
Presented by: Lynn Tornabene, VP Marketing, DoubleClick
- Case Study: Search Marketing & Measurement for B-to-B Demand Generation (16.5MB)
Presented by: Dave Martin, Director of Online Marketing, Allegiance, Inc.
- Case Study: Web Marketing Test Results from Siemens - Multivariate Landing Page Tests. (14MB)
Presented by: Inga Broerman, Senior Manager of Interactive Marketing, Siemens Corporation
- Case Study: Step-by-Step Demand Generation for Consulting Services -- How to win big client engagements (1.3MB)
Presented by: Mike Schultz, Principal, Wellesley Hills Group (on behalf of Deep Customer Connections)
- Case Study: Marketing Expensive Service Contracts to SMBs (2.5MB)
Presented by: Doug Ziewacz, Director of Marketing, Everon Technology Services
- Advanced Panel Session: 3rd Party Business Lead Generation Services -- Which Work Best & How to Avoid Common Mistakes When Using Them (0.8MB)
Presented by: Robert Lesser, President, Direct Impact Marketing and John Connell, Marketing Program Manager, IT Business Edge
Day 2: Tuesday, November 14, 2006:
- Advanced Panel Session: Metrics that Matter in B-to-B Lead Generation -- Latest Research (2MB)
Presented by: Stefan Tornquist, Research Director, MarketingSherpa, Inc. and Scott Santucci, CEO, BluePrint Marketing
- Case Study: Creating and Launching a Multi-modal Program Using Phone, Email, Podcasts, Blogs, Direct Mail, Analyst Webinars and Events (1.5MB)
Presented by: Wayne Bernot, Director of Marketing, Agilysys and Brian Carroll, CEO, InTouch, Inc.
- Case Study: Leveraging Podcasting, Videocasts & RSS for B-to-B Marketing (4MB)
Presented by: Paul Dunay, Director of Global Field Marketing, BearingPoint
- Case Study: Global B2B Demand Generation Marketing: Top 10 Tips (1.2MB)
Presented by: Anne Holland, President, MarketingSherpa
- Case Study: How to Create and Measure Complex Lead Nurturing Campaigns Across Multiple Media (2.2MB)
Presented by: Kathy Rizzo, VP Sales & Marketing, TeleNet Marketing Solutions; and Debby Marquardt, HP Americas StorageWorks Marketing Communications Manager
- Practical Advanced Panel Session: How to Raise Demand Throughout (very) Long Food Chains (7.6MB)
Presented by: Karen Breen Vogel, President & CEO, ClearGauge; Fred Sitter, Marketing Director, Duro-Last Roofing; and Greg Hatchel, Marketing & Promotions Manager, Siemens Energy & Automation, Inc.
- Special Session: How to Hire, Compensate & Measure Telesales for Lead Qualification -- One Marketer's Real-Life Story (3.3MB)
Presented by: Kate Baar, Marketing Director, Hitachi Consulting
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